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Link Print And Social Media For Results You’ll “Like.”

March 31, 2014

PrintingSocialMediaWhile social media is growing by leaps and bounds, it will not take the place of print advertising.  In fact, print and social media advertising can successfully be done in tandem…and often for just a modest cost over print advertising alone.  Both medias have strengths that, when combined, can produce results that are very profitable.  Social media may be hot now, but keeping print advertising in the mix is wise, because it is a more stable, and controllable medium.

Here are some pointers that can yield more customers and greater retention:

Use Facebook and other social media sites to provide feedback, insights.

When customers respond online to your promotional print campaigns you can better gauge what content they prefer in future advertising messages.  Be sure to list your links to Twitter, Facebook, etc. in your print advertising (postcards, ads, direct mail) so customers will feel that they can interact with your company to provide feedback…which in turn ties them closer to you.  Also try online contests or promotions, such as coupons that are found online for readers to print out and redeem.  You can build a database of respondents that you can use for future advertising campaigns.

Utilize social media for its immediacy.

Sites such as Facebook and Twitter can provide customers with up-to-the-minute news on your company and its products.  Promotions/sales, interesting company facts, announcements and product features can be instantly shown to customers and prospects, along with vivid photos if desired.  Messages can be read on laptops, desktop PCs and mobile devices, and the cost is generally low.  Back this up with print media that cross-promotes these messages, because these materials will be retained longer.  Examples can be direct mail that points readers to your social media pages, or ads that reflect and reinforce what has been promoted online.

Use social media for cross-promotion.

Be sure to put your Facebook and website information on any print materials you produce so people can easily find you, and list information contained in print materials on your social media pages.  Provide hashtags and newsletter signup information on your print materials. Give your online and print campaigns a consistent look so that they are remembered longer.  Don’t forget to feature the same themes from your print ads, products, etc. on your social media pages. Online reminders like “see our ad in today’s local paper” help.

 

Include QR codes in print advertising.

Using smart phones, customers and prospects can scan the QR codes that appear on printed materials and thus instantly access information on your website.  This is the perfect place to display data on products, features and other offers.

 

Keeping both social media and print media vital to your advertising campaign will help you stay in closer contact with your customer and prospects.  It may even bring a new audience of more social media-savvy customers who are glad you are connecting with them.

 

 

What Makes One Printer Better Than Others?

March 24, 2014

Ussery Commercial Printing Dallas TexasThere are printing companies nearly everywhere you look—the choices can be daunting.  But if you know what clearly separates some printers from the rest, you can more readily identify which is best for your particular needs.

Here are some deciding factors that can ease the search:

  • Expertise and a history of quality, prompt work

A printing company with years under their belt is good, but an  understanding of what you need from both a technical and creative standpoint is most critical.  Look at past samples of their work, both glossy and matte, to examine the quality.  A better printer takes the time to ask questions and offer suggestions about the type of print job you have.  Try to find out what kind of turnaround time you are looking at to make sure it fits your schedule.

  • Responsive, continuous customer service

These days, a fair number of printers—especially many online companies—offer cheaper printing, but often with minimal service or communication (sometimes even overseas!).  Expect solid project management at every step, from recommending optimum papers and other elements to reliable packing and shipping.  Also notice the printer’s attention to detail and producing great results to your satisfaction.

  • In-house capabilities

A printing company that knows how to make every print job look outstanding can make a huge difference.  They will work with you to make sure your ideas are well translated visually. Those lacking such services may just execute the project without much regard for its appearance.  Many printing companies offer bargain prices, but that may not buy you much when quality and value are sacrificed.

  • Flexibility to handle a broad spectrum of printing demands

A company that can do many types of printing will keep up with your changing requirements.  Whether you want banners, posters, postcards or anything in between, it’s good to know that your printer has the equipment and expertise to do the job right.  Once you have established a great working relationship with a trusted printer, you won’t have to search for a different company for every kind of job that comes along.

Before you select the printer for your next job, think seriously about these differentiating factors that can yield the best results for your dollar.  Remember, an exceptional printer is a reflection of your good judgment.

5 Ways To Make A Visible, Profitable Difference This Year With Print

February 10, 2014

Including print in your 2014 business plan is one of the smartest things you can do as a business owner. Great-looking flyers, posters, mailers, magazines, business cards and other materials will impress your audience, highlighting your brand image in a more permanent way than electronic media or ads on TV or radio. Best of all, you don’t have to spend a lot of money to keep visibility high.

Printing helps businesses ProfitHere are some tips on using print to increase your business in the coming months:

  1. Stay top-of-mind with well-placed ads.

Advertising in a magazine or newspaper will reach people who have specific interests or geographic parameters, especially if it is placed in a certain section or near an article on a particular subject that may relate to your business. Readers are likely to remember your ad if it stands out and is professional looking. A wide variety of print vehicles are available—from postcards to ads. Depending on what you want to advertise, postcards and brochures are ideal for direct mail, while promotional items like calendars and notepads keep your visibility constant.

  1. Showcase your image and build your brand.

Make your company look better than ever with exceptional business cards,

envelopes, letterheads, presentation kits and other can’t-miss items. These

go a long way for a nominal cash outlay.

  1. Postcard mailings are proven winners.

Postcards are making a comeback, because they are inexpensive in terms of mailing costs and catch the reader’s eye if attractively designed. There’s no envelope to open, and more likely to be read immediately. Their small size gives postcards a longer shelf life; they can easily be hung on bulletin boards or stuffed in a purse to take when shopping (such as sale postcards). This traditional vehicle can generate big results for pennies per mailing!

  1. Use varied print advertising forms.

Mix it up with brochures, flyers, postcards and other materials used in an efficient way. Customers and prospects will be more responsive if they are reached both online and offline. Many studies have shown that buyers bought the advertised product after reading print advertising about it.

  1. Print can generate steady leads.

You can get more mileage with print vehicles because they are so targeted in driving leads for advertisers. You can include your website, phone and even a QR code so readers can easily find you.

Don’t overlook the power of print to promote your business and products in 2014. An experienced commercial printer can help you get the most bang for your dollar, and the best results possible.

Wishing You A Wonderful Thanksgiving!

November 25, 2013

printingThanksgivingAt Ussery Printing, we have a lot to be thankful for. We’ve had a challenging, but wonderful year, one filled with growth and innovations. We are ending the year with strong results and we’re planning for growth in 2014. We’re hugely thankful for the success of our business. But, what’s really at the foundation of our success, year after year? You!

We have the best clients in the world. In fact, to us, they’re not just clients – they’re more like family. With all the success and growth we’ve seen as a company this year, what we’re really thankful for is each and every client. So, as we approach Thanksgiving, we want to say THANK YOU!

Why Is Color So Important To Design?

November 2, 2013

Here are some of the top reasons according to ColorComDesignColors

Color Increases Memory

If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. 

Color Engages and Increases Participation

Ads in color are read up to 42% more often than the same ads in black and white.

Color Engages and Increases Participation

Ads in color are read up to 42% more often than the same ads in black and white.

Color Informs

Color can improve readership by 40 percent, learning from 55 to 78 percent, and comprehension by 73 percent.

Color Attracts Attention – Frequently Cited “Facts”

 Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. 

Read the full article on ColorCom’s website here.

5 Tips That Can Save You Money On Your Next Print Project

October 7, 2013

Printing Proof1. Make sure at least 2 people proof-read the job. Preferably even more. No matter how many times you proof-read text, you can miss the same glaring error each time it’s passed over. Another set of eyes can sometimes spot something you may have missed.

2. Will a change in the size of the printed piece save money? Sometimes a slight change in the size of the finished product can add up to big savings, due to paper savings or press efficiencies.

3. Make a “dummy”, or mock-up, to check configuration and final presentation. Usually it is worth printing the pages yourself to make sure you have them in the correct order.

4. Can you substitute the paper you picked for a stock that’s less expensive, with similar results? We can help advise you about this. In many cases we’ll be able to suggest a paper that is very comparable to what you have selected, but at a substantial savings.

5. Maybe we can combo-run additional pieces at very little additional costs? Always ask us if there’s any space left on the printing plates for extra work. You could, perhaps, print some extra business cards on the same printing plate, or a batch of brochures, saving you money.

5 STEPS FOR A SUCCESSFUL PRINT CAMPAIGN

August 9, 2013

Ussery Printing Delivery TruckGood planning and preparation can make a big difference when it comes to your print campaign. Making time to define the objectives of a campaign is time well spent.

 

1) Know your current position (sales, donations, etc..) so you can measure your improvements.

In order to fully capture whether a print campaign has been successful, or not; you must first measure so you can see if you moved the needle.

2) Have a ‘Call to Action’?

The most important thing to consider when planning a print campaign is ‘What do you wish to achieve?’ Set clear, specific goals for your print campaign.

3) Measuring improvement (Success)

Tracking and measuring the performance of a print campaign is really important as it allows you to work out the ROI (return on investment) and whether or not your campaign achieved its goals.

4) Keep a watch on non-quantitative results

Depending on the goals set for your print campaign you may not necessarily see a direct increase in sales. Your campaign objectives might be to increase brand awareness, fix appointments or target a new market sector. 

5) Refine & Fine Tune

By measuring the performance of your print campaigns (the successful ones and the not so successful), you can learn from them and fine tune your future campaigns. What worked and what didn’t work. Some clients have been running print campaigns 20 years or more, and with a few tweaks they get better and better with clear ROI.

As always, Ussery Printing is here to help you throughout your process, from initial planning to measuring results. Your success is our success. 

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