We’ve all seen, and laughed over, the newspaper headlines that somehow got by the editorial staff—all those practiced eyeballs scrutinizing the final proofs, and yet somehow missing the mistakes in grammar and spelling.
Mistakes are often made because of time constraints, where a beleaguered and overworked staff is rushing to put out their newspapers, magazines or other printed material to meet their deadlines. Other times it’s simply a matter of not seeing the misprint, even when you’re looking for one.
This is the age of internet searches and autocorrect. But these tools are robotic, relying on preset parameters. In language generated by human beings we rely on human experience, education and training to express more complex or nuanced speech and ideas. Our brains, you could say, are the original autocorrectors. In her book Being Wrong, journalist and author Kathryn Schulz explains how we take sensory messages from the world and unconsciously alter them slightly. She makes the case that, for the most part, these alterations serve us well: take the blind spot, which is the part of the eye where the optic nerve passes through the retina and blocks the reception of visual information. Even though each of us has one, none of us sees blanks in our field of vision, she says, “because our brain automatically corrects the problem”.
But sometimes these retinal blank spots cause a blank spot in the brain—a delay in processing the written word which causes us to miss the mistake because the brain never “caught” it. This is the exact reason why so many publishing and printing houses have multiple eyeballs reviewing printed content. Even so, there are times (fortunately few and far between) when even the group will miss the misprint. It’s what makes us human. . .and gives us the unintentional smile.
Picking the right printing company for your needs may seem simple, but you may be surprised to learn that it is not as easy as you might think. There are a wide amount of choices available, from local printers to online printers based thousands of miles away from you. Often people decide to buy from a printer they already know, or go for the lowest quote and hope for the best. But you quickly realize that quality, service, green credentials, and reliability, are just as important as price. Here are some tips to help you make sure you are taking your printing projects to the best printer.
- Look for quality of the work. Poorly printed products can have a negative impact on your customers. Many times your printed material is the only tangible representation of your company, so it is important to get it right. Ask for samples of work the printer has done before. Is it of the high quality that you want for your own collateral?
- Check for ‘green credentials‘. It helps your image to use a printer that sources sustainable paper, since more than half the trees chopped down in the world are used for paper. Prior to selecting a printer, make sure you know that they have FSC (Forest Stewardship Council) certification. For more information visit www.fsc.org.
- Check out their operation. Your print job is important, so it is worth your time to visit the printing company yourself to see how they operate. Ask for a tour, and ask a lot of questions. You may even want to talk to the staff to get a feel their culture.
- Try to get a feel for the level of service you will get. A good printer can look after all your needs under one roof. It will save you time and stress to have your printer be a true partner in your project. Finding out how you will be treated is very important since you need to be able to trust your printer, and know that they have your best interest at heart.
- Check out their reputation. Have they been around for a while? Do what research as you can, it will be worthwhile in the long term.
Of course we think Ussery Printing excels on all of these points, but we want you to make that determination yourself. Contact us for any needs you have!
Although it is hard to tell, with all the new, state of the art, equipment we have, our company is 60 years old this year. It all started in 1955, when Cecil Ussery bought out another printing firm and formed Ussery Printing Company. Our first location was 3,800 square feet on Gaston Avenue. The entire firm, at that time, consisted of six employees and a delivery boy. Over the years we’ve moved several times, each time expanding our size and equipment list. It was in 1978 that we moved into our current location. Continued growth necessitated an additional building across the street from our main building.
Other printers in the DFW area have come and gone, but it is our philosophy that has kept Ussery on the path we are on today. As long as we treat our clients exactly how we would like to be treated ourselves, we continue to grow from repeat business and referrals. We know our success is due to you and we remember that every day. So thank you and we look forward to the next 60 years of delivering unsurpassed quality to North Texas and beyond.
At Ussery, our Large Format Printing Department seems to only be limited by the imagination of what we can now do. It has opened up a variety of applications that other offset or digital devices cannot match. Sheetfed printing can image onto pressure-sensitive materials, which can then be applied to rigid or unusual surfaces, but only large format printers allow us to image directly onto those surfaces.
The ability to print directly onto rigid substrates, objects such as doors, glass, or wood, gives us a way to increase productivity and decrease your cost on a variety of jobs. Let your own imagination run wild and contact us with your ideas! Or stop by and we’ll show you some of our creations.
This infographic, from our UK friends Print-Print, explores the subconscious association colors can have on customers and what differentiates the worlds biggest brands’ from one another. Color plays a huge part in the psychology of any brand, so getting it right is of paramount importance.
If you are in the Graphic Design, or Printing, World you probably have heard of Trish Witkowski, aka the @FoldingFanatic on Twitter. She has been providing weekly videos on her FoldFactory YouTube channel, that she calls her ’60-Second Super-Cool Fold Of The Week’, for some time now At last check she just released number 272. That is a lot of folding! These videos are a wonderful way to spur your creative juices. They range from very simple to fairly complex, and almost every one will leave you wondering “why didn’t I think of that?” So if you have missed out on these, not to worry, since the whole collection of these one minuted videos are waiting for your viewing pleasure. Enjoy!