Skip to content

So, What Do We Mean By Bleed?

November 5, 2015

Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document. Check out the illustrations of a ‘good’ file vs. a ‘bad’ file below for a better understanding.

Bleed, Cut Line, and Safety Margin Legend

Good Bleed, Cut Line, and Safety Margin

Bad Bleed, Cut Line, and Safety Margin

Tips For Proofing

October 26, 2015

Proofing your Printing It may seem like there is never time to proof something thoroughly the first time, but when it is not done, you may end up making time to do the entire job a second time. Just what are some of the things that should be checked during the proofing process? Here is a list to perfect your proofing strategy:

Proof the text.
The first place to start is the text. Review all text for spelling and grammatical correctness, check punctuation, and most importantly, accuracy of content. Making changes to text later in the production process will only slow things down, so make sure that everything is perfect before moving on to the next step.

Proof the images.Proofing your Printing
Viewing the images on your computer is a great place to start, as long as your screen is calibrated properly, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed. Be sure to check the size and resolution of the image. For high-level image quality jobs, it may be wise to have a physical proof rather than just an on-screen proof of the images done on professional proofing equipment–you will get a better idea of the true color of the piece.

Proof the pages.
Checking an entire page of an original can be done on screen, but it is also a good idea to print out the pages. Look over the typography, placement of images, illustrations and text, as well as hyphenation and line arrangement, page format, and bleeds.

The difference between a thorough proof and no proof at all is the time you may spend having to redo a job. Taking the time at the beginning will save you time and money in the long run.

Image Resolution For Printing, The Basics

October 11, 2015
Image Resolution

One of the best things you can do to ensure your printed document looks good is to make sure your image resolution is at least 300 dots per inch (DPI) at the final output size.

Low Resolution vs. High Resolution

Caution: You cannot simply convert a low-resolution photo to a higher resolution by increasing the DPI in your imaging program. The printed result will be a blurry image.

Simply adjusting resolution won't help

The term resolution is also known as PPI (pixels per inch). It is a measurement of the number of squares (called pixels) of color information available in an inch of space. The more squares, the better the image quality. Below is an illustration of how the same image might appear at different pixel resolutions.

Image Resolution Illustration

Design Tips To Help With A Low Budget

September 23, 2015
Art Files - Printing

The low-budget project can be the bane of a designer’s existence, or it can be an exciting challenge. With a low-budget project, the client usually has everything to lose. This letterhead project is probably all he or she can afford, perhaps for months or even years. It has to do the job right, or there may never be a second chance.

You will find that it is possible to do a lot with a little.

  • Make a low budget into an asset by producing a package that’s stylishly down-at-the-heels.
  • Spend the bulk of a client’s budget on one expensive but attention-getting element: a heavy paper, a die cut, engraving, or embossing.
  • Rely on a strong design in one or two colors, with ordinary offset printing on common paper stocks.

Producing nice layouts and stunning graphics is only half the battle. Solving your client’s design problems is the other half. As a designer, you must try to create practical and aesthetic designs targeted to your client (and your client’s clients). Here are a few tips for achieving those goals:

Printing: Most letterhead is printed with offset lithography, which offers more options than most people use. Die cuts, foil-stamping (a specialty printing service), varnishes, and a variety of other printing tricks can help make a piece stand out.
Logos: Most established companies have corporate logos that must be included in their printed products. While corporate identity design goes far beyond the scope of this article, even an outdated or downright ugly logo can, if used creatively, be part of a fresh, new design.
Artwork: Artwork gives a piece personality. It communicates without words and targets the emotions.

Understanding the Potential of Paper

September 9, 2015
Proofing Printing
Paper is often taken for granted. Even by designers.

Older than Jesus
The first sheets of paper were made in China in about 200 BC. Since then, it has become indispensable. Paper was originally intended to be purely a carrier of images and scripts, but because of its natural properties — strength, flexibility, and durability — and its low costs, it has subsequently been developed and exploited to produce a vast variety of items from disposable clothing to loudspeaker cones. However, the main use of paper continues to be as a surface on which to print information.

It Doesn’t Have to Be White
In recent years, there has been an encouraging increase in experimentation with different sorts of papers and in the diversity of techniques, both traditional and new, which designers apply to them. Whereas in the past there may have been some resistance to this, both printers and manufacturers are now becoming increasingly accommodating.

The Choice
For designers, choosing the right paper for a job should be just as important as choosing the right typeface — both decisions are part of the designer’s creative input. However tight the brief, however demanding or restricting the client, the choice of paper is generally made by the designer.

At Ussery Printing, we specialize in searching out beautiful, alternative papers. Would you believe we have over 463 different papers available, over 86 different kinds of white paper, 200 different colors, and 31 different textures?

We care, because paper matters.

Busy Bees At Ussery Printing

August 20, 2015
Yes, we were ‘Busy Bees’ at Ussery Printing, but this week found found we had neighbors. Under a manhole cover in our parking lot we found a very active beehive. Our desire was not to harm the bees, but move them somewhere else where they could happily conitinue their honey making. We found out about a service that does just that. Little Giant Beekeepers came to the rescue and made the whole process fun and easy. Take a look at the little video we put together about this story.


How To Make Your Company’s Brochure Stand Out

August 18, 2015

Brochures are perfect for getting a message across. It might be a product offer or branch opening. They can be distributed in a multitude of ways; at a trade show, via direct mail or at points of purchase. However you decide to distribute them they all Brochures Printingneed to follow a few basic principles. By following these principles you will ensure that your design has impact and purpose, generating that ROI that you expect.

Able To Grab Immediate Attention
You want it to grab people’s attention, as soon as they first look at your brochure. The overall look, colors, fold, and the graphics need to be both attention-getting while at the same time capturing the message you are trying to get convey. Be careful not to use photographs, or graphics that require too much interpretation. It is best to keep your brochures simple and easily recognizable. Do not skimp on cheap photographs. If you do not have the ability to take quality photographs, hire a professional.

Solve A Problem
With any product. or service, you are solving a problem for the intended client. Make it clear how your product, or service, will help the customer with their needs or wants. Sayings like ‘Cut your energy bill in half’rather than ‘super efficient air conditioning’. People are more likely to relate to the first option and imagine how they will benefit from having to pay less each month in utility bills. You can still list the main features but first you have to get their attention. Refrain from just listing a bunch of specifications of your product without leading with the benefit to your customer.

Say What You Mean
Do not mince words. Attempt to get your message across with as few words as possible. However, do not use too few words where the reader loses the meaning of the brochure. You just need to leave out lengthy text that can get confusing. Bullet points and short sentences are a great way to summarize your message. This will make the Brochure easier to review quickly. Besides, you are just trying to catch their interest enough so you can follow up with a personal conversation. The brochure is not intended to be the full story. Always make sure to check the details such as dates, and other details so that reprinting costs are avoided.

Set A Friendly Tone
Of course, this will vary by industry but it is important to have a natural voice that reflects your target group you are trying to Brochures Printingreach. These days a brochure that sounds too professional may actually be off-putting. A more friendly and informal voice will give your audience a better feel about your company.

Last But Not LeastHave A Call To Action
Ask the audience to do something! Whatever you are trying to have them do, ask them. It may be to call you, go to a website, or download a white paper. Along with this, always include your contact details, as some people may want to skip what you have asked them to do, and would rather pick up the phone and call you.

Good luck with your brochure and be sure to contact Ussery Printing for any further suggestions!


Get every new post delivered to your Inbox.

Join 1,308 other followers

%d bloggers like this: