Goodbye E-Mail (not really but maybe soon)
As Social Media continues to change the way people communicate the use of traditional communication methods, like e-mail, are being used less each day. The use of e-mails declined last year in every age group except for those 55 and over. Of course one large driver of this change is smartphone adoption, predicted to account for around 90% of all mobile phones by the end of this year.
Although social media proliferation shows no signs of slowing this can actually make tangible forms of communication (like direct mail and live trade shows) stand out. Experts mostly agree that using multiple media channels in their marketing strategy has much more impact than simply communicating through a single channel. That is why you even find companies like Google and Facebook relying on direct mail for reaching certain demographics, such as business owners.
One cannot underestimate the rapid change in technology and companies need to make sure they know how to best communicate with their customers.